Editorial

How to break in your denim

How to break in your denim

How to break in jeans Plain and simple, the best way to break in your jeans is to wear them as much as possible. Raw denim is a blank slate. The more you wear your jeans the more storied their past becomes. Take them hiking, go for a bike ride, play sand volleyball, whatever you do, do it in your new jeans. Our recommendation is for the first month, wear them daily. A good rule of thumb is after 30 wears, wash them following our directions below. Continue to follow this cycle for the life of the jeans.  Other sources:...

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How to wash raw denim at home

How to wash raw denim at home

So you bought a new pair of fancy jeans but you're unsure on how to wash them? We got cha!

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Our story.

Our story.

Naveen and I first met working at corporate jobs in Austin, Texas. During lunch one day, we ended up bonding over a mutual interest in traveling to Japan. Although we barely knew each other, Naveen’s extensive international travel experience and my own experience living in Japan gave us enough confidence to go ahead anyway. I remember our first night. After 15 hours of flying, Naveen and I made it to our AirBnB in the Sangenjaya district of Tokyo. Our place was incredibly small, and combined with empty stomachs it forced us out into the neighborhood for a meal. We stumbled...

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