How to break in jeans
Plain and simple, the best way to break in your jeans is to wear them as much as possible. Raw denim is a blank slate. The more you wear your jeans the more storied their past becomes. Take them hiking, go for a bike ride, play sand volleyball, whatever you do, do it in your new jeans. Our recommendation is for the first month, wear them daily. A good rule of thumb is after 30 wears, wash them following our directions below. Continue to follow this cycle for the life of the jeans.