How to break in your denim

Naveen Raja

How to break in jeans

Plain and simple, the best way to break in your jeans is to wear them as much as possible. Raw denim is a blank slate. The more you wear your jeans the more storied their past becomes. Take them hiking, go for a bike ride, play sand volleyball, whatever you do, do it in your new jeans. Our recommendation is for the first month, wear them daily. A good rule of thumb is after 30 wears, wash them following our directions below. Continue to follow this cycle for the life of the jeans. 


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